For a vertical project (to work with a design student in an upper year), we worked on a campaign of which a 4th year student had designed its logo and general graphic image. Our part was to design some packaging and other applications, always based on what the older designer had specified.
In our case specifically, the design was based on an alebrije. Alebrijes are fantastic creatures born from the rich imagination of Mexican craftsmen. Among many other designs, I made a 3D alebrije from cardboards pasted together. Tried to even it out with Primer and then painted it.